Digital Innonation and Entrepreneurship

    Course Code: 
    8164
    Semester: 
    8th
    Specialization Courses
    Professor: 

    DOUKIDIS GEORGIOS, STAVROS LOUNIS

    Course Description

    • The course includes topics such as:
    • Business models of e-business
    • Technological and functional developments in digital media
    • Design innovation in business services / products, processes etc.
    • Strategy for innovation and digital entrepreneurship
    • Design and development of a business plan
    • Development and funding new businesses
    • Critical success factors in the running of new business
    • Market exploration and Opportunity finding from new Digital Services
    • Intro to Advanced Digital Technologies (IoT Drill Down)
    • Prototyping (Software and Hardware) and User feedback evaluation
    • Supporting functions (Marketing, Legal, Sales, Pitching)

    Learning Outcomes

    E-Business offers the opportunity for increasing the competitiveness of enterprises (with innovative business models, with personalized services, business analytics etc.) and the creation of new enterprises exploiting the potential of digital media (eg internet). Innovation is also an essential tool in the modern business environment for increased productivity, value added impact, international competitiveness and sustainable development. This course covers the above two trends (ie the connection of digital services and new entrepreneurship) through an interdisciplinary approach and with a focus on State of Art technologies.

    The learning outcomes of the course in relation to the three axis (knowledge, Skills, Competences) are as follows:

    • Learning Outcomes relevant to Knowledge: Upon successful completion of the course, students will be able to: Recognize and Identify the main components and critical success factors in e-business and digital entrepreneurship with a focus on knowledge-intensive start-ups. Acquire specialized knowledge of technical and organizational issues in digital business. To be able to understand the potential of innovation and strategy in dynamic new entrepreneurship. To acquire the skills to design and develop innovative technological services/products and develop an integrated business plan
    • Learning Outcomes relevant to Skills: Upon successful completion of the course, students will be able to: Utilize the above knowledge outcomes in the creation of innovative business models/services/businesses in a real-world environment with an emphasis on the use of new technologies. Design different business models in digital business. To design and implement prototypes with or without the use of code in applications and hardware (Arduino HW prototypes) and perform user and market satisfaction research.
    • Learning Outcomes relevant to Competences: Upon successful completion of the course, students will be able to: Evaluate the digital services and hardware prototypes they have created. Judge their working team, the business processes necessary to bring the new digital service to market. To infer the choice of the strategy behind a digital service. To identify dynamics for the creation and potential path of such an application.