E-Business Technologies and Applications

Course Description 

The rapid development of the Internet and electronic transactions over the last decade have radically changed the landscape of business activity and communication between business partners, businesses and customer-consumers, public administration and citizens. In addition, new developments around social networking issues as well as interaction through emerging communication channels have shaped a new landscape of innovation and business activity. Through a global web in combination with new technological infrastructures, business models and the development of artificial intelligence, opportunities are provided for new business activities, more effective management of inter-business processes, development of new services, direct interactive communication and personalization as well as processing transactions with business customers, consumers and citizens by electronic means. This specific course covers precisely these issues of Electronic Business (EB) through an interdisciplinary approach.