International Research Conference in Marketing
International Research Conference in Marketing
Tracks: Marketing Theory and Strategy, Consumer Behavior and Culture Theory, e-Marketing and Social Media, Services Marketing, International Marketing, Entrepreneurship, B2B Marketing
18-19 April 2013, 2nd International Research Conference
'Looking Back-Moving Forward'.
University of Strathclyde, Dpt. of Marketing
Submission Dates: Posters 8.3.2013, Papers 15.3.2013