Digital Marketing

    Course Code: 
    8150
    Semester: 
    7th
    Specialization Courses
    Professor: 

    VRECHOPOULOS ADAM

    Course Description

    The course includes the following sections:

    • Course Description
    • Introduction to Digital Marketing
    • Digital Marketing Research
    • Electronic Retailing and Digital Marketing
    • Consumer Behaviour and Digital Marketing
    • Integrated Digital Marketing Communications
    • Electronic Customer Relationship Management (e-CRM)
    • Strategic Digital Marketing Planning
    • Digital Marketing and Sales
    • Innovative Applications and Trends in Digital Marketing
    • Special Topics in Digital Marketing

    Learning Outcomes

    Upon completion of the course, students will be able to:

    • Obtain the necessary conceptual background in the Digital Marketing domain adopting an interdisciplinary approach.
    • Recognize the research opportunities arising in Digital Marketing and obtain experience in designing and executing relevant research designs.
    • Understand the basic usage dimensions of Digital Marketing applications in organizations and the main issues related to their effective exploitation.
    • Obtain familiarity with the capabilities offered by Information Systems for the implementation of activities in the context of Strategic Marketing Planning.