Academic Curriculum

    The degree program has a duration of eight semesters.
    The courses for each semester are presented in the tables below.
    COMPULSORY COURSES (SEMESTER 1 to 6)

    Semester Code TITLE
    1 5411 Introduction to Management
    1 5622 Introduction to Marketing
    1 1101 Introduction to Economic Analysis I
    1 5231 Introduction to Information Technology
    1 5721 Psychology
    1 5011 English Language Ι – Basic Business English: Part Α
    1 5021 French Language Ι – Basic Business French: Part Α
    1 5031 German Language Ι – Basic Business German: Part Α
    2 5722 Introduction to Business Communication
    2 1232 Introduction to Economic Analysis II
    2 5412 Organizational Behaviour
    2 5151 Quantitative Methods I
    2 5623 Consumer Behaviour
    2 5012 English Language ΙI – Basic Business English: Part B
    2 5022 French Language ΙΙ – Basic Business French: Part Β
    2 5032 German Language ΙΙ – Basic Business German: Part Β
    3 5636 Advertising
    3 5122 Quantitative Methods II
    3 5634 Market Research
    3 5133 Managerial Decision Making
    3 5513 Accounting I
    3 5013 English Language ΙII – Intermediate Business English: Part A
    3 5023 French Language ΙΙΙ – Intermediate Business French: Part Α
    3 5033 German Language ΙΙΙ – Intermediate Business German:
    Part     Α
    4 5414 Human resources management
    4 5625 Sales Management
    4 5724 Electronic communication
    4 5514 Accounting II
    4 2416 Financial Management I
    4 5014 English Language ΙV – Intermediate Business English: Part B
    4 5024 French Language ΙV – Intermediate Business French: Part B
    4 5034 German Language ΙV – Intermediate Business German:
    Part B
    5 5738 Corporate Communication Strategy
    5 5781 Corporate Ethics and Responsibility
    5 1594 Business Economics
    5 5225 Management Information Systems
    5 2511 Financial Management ΙΙ
    5 5015 English Language V – Business Correspondence and Communication
    5 5025 French Language V –  Business Correspondence and Communication
    5 5035 German Language V  –  Business Correspondence and Communication
    6 5648 Distribution Channels & Logistics
    6 5407 Business Strategy and Strategic Management
    6 5624 Product Policy
    6 5647 Pricing Strategy
    6 5626 Digital Marketing

     
     
     
    SPECIALIZATION COURSES (SEMESTER 7 & 8)

    Semester Code TITLE/SPECIALIZATION
    International Entrepreneurship and Innovation
    7 2539 International Management
    7 8169 Advanced Topics in Strategy and Innovation
    8 5638 International Marketing
    8 5780 Entrepreneurship 
    Human Resource Management
    7 5415 Change and Quality management
    7 5783 Management Consulting
    8 5428 Leadership and Personal Skills Development
    8 5782 Positive Organizational Scholarship
    BUSINESS ANALYTICS
    7 5689 Web Analytics
    7 5691 Marketing Analytics
    8 5688 Quantitative Marketing Models
    8 5667 Designing and Analyzing Retail Sales Promotions
    DIGITAL MARKETING 
    7 5689 Web Analytics
    7 5693 Design and Development of Internet Applications
    8 5694 Electronic Commerce and Internet Applications
    8 5692 Digital Content & Omni-channel Marketing

     
     
     
     
    ELECTIVE COURSES (SEMESTER 7 & 8)

    Semester Code TITLE
    7 1193 Principles of Sociology
    7 1550 Public Finance I
    7 1705 Game Theory and Uncertainty
    7 1764 Environmental and Natural Resource Economics
    7 2715 Decision Support Systems
    7 2812 Special Topics in Strategy
    7 3715 Time Series and Forecasting Methods
    7 5000 Field Study Project
    7 5050 Internship
    7 5627 Business to Business (B2B) Marketing
    7 5637 Marketing of Services
    7 5657 Retail and Wholesale Marketing
    7 5668 Marketing of Agricultural Products and Food
    7 5677 Creative Design and Advertising Media
    7 5718 Cross Cultural Communication and Management
    7 5725 Public Relations & Crisis Management
    7 6122 Introduction to Programming Using R
    7 8117 Database Management Systems
    7 8121 Project Management
    8 1181 Private Law I
    8 2464 Social Entrepreneurship
    8 4116 European Law
    8 5000 Field Study Project
    8 5050 Internship
    8 5658 Tourism Marketing
    8 5678 Marketing of Social Entrerprises and Non-Profit Organizations
    8 5690 Customer Relationship Management (CRM)
    8 5728 Negotiations
    8 7112 Business Law
    8 7124 Money and Capital Markets
    8 8106 Programming I
    8 8126 Business Processes Analysis & Modelling
    8 8134 Production & Operations Management
    8 4112 International Economics
    8 8164 Digital Innovation and Entrepreneurship
    8 8166 Product Design & Development
    --- Foreign Language
    8 5046 English Language VI – Business Terminology
    8 5056 French Language VI – Business Terminology
    8 5066 German Language VI – Business Terminology