Postgraduate Studies

The Department of Marketing and Communication offers or collaborates in a number of full-time or part-time postgraduate programs (MSc or MBA). These programs offer students the opportunity to specialize in the disciplines of Marketing and Communication as well as other areas related to the wider field of Business Administration. Some of these courses are taught in English.

More specifically, the Department offers the following postgraduate programs:

1. MSc Marketing & Communication

The MSc Marketing & Communication

• offers a comprehensive curriculum in Marketing and Communication
• takes a hands-on approach to learning (labs, projects, simulation games, visits to foreign universities and companies)
• combines theory and practice with an emphasis on digital marketing and communication
• provides strong connections to the business community (partnerships with companies, talks by industry experts)
• equips students with the specialized knowledge and practical skills needed for a successful professional career

The MSc Marketing & Communication combines theory and practice, focuses on trends, challenges, and practices in contemporary marketing and communication, and provides the necessary knowledge, skills, and abilities for a successful career in international business.

The MSc Marketing & Communication has 3 options:

• Full-time (in Greek)
• Part-time (in Greek)
• Full-time with an International Orientation (in English)

2. MSc in Marketing Analytics

The MSc in Marketing Analytics is the first and only graduate program of its kind in a Greek University.

It has been especially designed to provide an integrated curriculum that is based on the latest scientific advances and addresses the increasing need of businesses and organisations for sophisticated marketing managers and analysts.

Fast technological and economic change creates unprecedented demand for graduates with strong analytical skills and expert know-how in using, analysing and interpreting data from both conventional and digital markets.

The curriculum offers full or part-time enrollment and modules that combine the theory and practice of marketing analytics in a unique blend.

Moreover, the Department collaborates in the following postgraduate programs:

Full Time Master Programs
Executive Master Programs